White Label Software

Starting a business or launching a new service in an existing business today is much easier than it was before. Business owners needed to invest resources that, more often than not, rained heavily on their pockets. Building software from the ground up came along with many pitfalls. Doing so –

• Slowed the product’s time-to-launch in the market.
• Resulted in excessive spending to build every aspect of the software.
• Deprived one access to the technical expertise and know-how.
• However, the path to becoming an entrepreneur today has smoothened with the debut of white-label software and services. 

What is white-label software?

A white-label software is a generic software without any branding that’s developed and sold to companies as a service. Businesses can purchase access to the software, add their branding to it and resell it as their own as though it was developed by themselves. There are many reasons why this can be a better alternative to custom software that is developed from the ground up. White label software is usually sold under a software as a service or SaaS model, making it very attractive to businesses who cannot fork up the entire cost of the license upfront.